In a personally painful announcement, Chrysler announced that it is discontinuing production of the Jeep Cherokee. (I love mine!) The company will convert a Detroit plant to manufacture more fuel efficient crossover vehicles. The Cherokee’s sales have been slumping after being the icon of the SUV. Tom LaSorda, Chrysler vice chairman, indicated that new vehicles of differing types would become the next step in the evolution of the once proud SUV king. I hope so! But remember, the old Cherokee hung on for a few years longer than planned because of popular demand before finally giving way to the sleeker Grand Cherokee. Tommy, just don’t try to replace the Grand Cherokee with a “sissy” car. Get us something that serves the same function and makes us feel like a smokeless Marboro Man but doesn’t cost a fortune to run. Is that too much to ask?
Tags: Chrysler, Jeep Grand Cherokee
Posted in Chrysler, Jeep